GBS151: Introduction to Business (Maynard)

This guide contains resources that supplement the GBS151 honors course and support student research for the class. The content is organized by course themes and topics.

Videos

Watch these videos to see how marketing and messaging affect the success of a business.

Recommended Websites

Infographic

Schruer, M. (2018) Inforgraphic: How Ad Dollars Are Spent. Disruptive Competition Project. https://www.project-disco.org/competition/011618-how-ad-dollars-are-spent/