Watch these videos to see how marketing and messaging affect the success of a business.
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications. Journal of Advertising, 2021.
The state of business to business marketing research. Journal of Marketing Theory & Practice, 2021.
Young entrepreneur takes off with budding marketing business. Central Penn Business Journal, 2021.
The influence of green marketing strategies on business performance and corporate image in the retail sector. Business Strategy & the Environment, 2020.