Gathering background information from a variety of sources can help out in a number of ways:
Encyclopedias are a great source for background information! Here is a sample title that is available in the library's online reference collection.
Encyclopedia of Major Marketing Strategies by 
Books and ebooks can be found using One Search, the Library's search tool. Try searching for your topic in the search box.
Books that are available for check out are located on the 2nd floor of the Library. Reference books are located on the first floor by the Reference Desk.
Formally called "Gale Virtual Reference Library." Ebooks, subject-specific encyclopedias, biographies, and contemporary topics organized into a variety of subjects including business, education, environment, medicine, mythology, science, and technology. Easy to search. Citations provided.
Wide range of business topics including starting a company, operations, management and sales. Easy to search. Good for researching all areas of business. Citations provided.
A vast collection of online books covering a wide range of topics including children’s and adult fiction, non-fiction, biographies, business, computer science, cooking, crafts, education, engineering, humor, law, literature and criticism, law, mathematics, philosophy, psychology, religion, science, self-help, social sciences, sports and games, study aids, language learning, travel, true crime. Citations provided.
Marketing in Customer Technology Environments by 
